IBEX 365 News
Brunswick Corporation Establishes Navico Group – the marine industry’s leading supplier of integrated systems and products
The formation of Navico Group represents the union of the most trusted brands in the marine industry. As a division of Brunswick Corporation, Navico Group will build on the legacy successes of Advanced Systems Group (ASG), Navico, and RELiON as they come together.
Navico Group is comprised of the world’s leading brands in marine electronics, power management, networked devices, and digital control & monitoring. Our brands are trusted globally by the industry’s leading builders of boats, RVs, and specialty vehicles, as well as the world’s largest retailers and distributors.
“The establishment of Navico Group is the next step in cementing its position as the world’s leading supplier of integrated systems and products to industries ranging from marine to recreational vehicles and beyond,” said Dave Foulkes, Brunswick Corporation CEO. “There is no other organization in these industries that can create the same integrated on-board and off-board system solutions necessary to move these industries forward.”
Navico Group is made up of the following leading brands: Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, Garelick, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and Whale.
In addition to building on the already considerable reputations of its bigger brands, such as Lowrance, Simrad, and RELiON, the newly formed Navico Group sets out to utilize its shared knowledge and expertise to inject new life into a range of smaller, emerging brands in those same sectors.
Those familiar with the company’s brands will note that the portfolio includes a wide range of interconnected products – many of which feature complementary technologies with the potential to aid their mutual development in the years to come. To this end, Navico Group has segmented its companies into four strategic business units: Power Systems, Digital Systems, Fishing Systems, and Performance Components.
The breadth of the Navico Group portfolio will enable us to create seamless product integrations that enable greater possibilities for consumers on the water. The key to the company’s success lies in the synergies unlocked by integration and being greater than the sum of its parts.
Navico Group is more than simply a portfolio of brands. It is an interconnected web of knowledge, expertise, and resources. By sharing this vast knowledge base, Navico Group sits in a unique position – able to build more intelligent and better-connected systems than ever before. The upshot: making consumers’ outdoor experiences more fluid, more dynamic, and ultimately more enjoyable.
Being a part of the marine industry is about much more than technology, and even the experiences we enjoy on the water. We recognize our responsibility to the wider planet which makes our leisure activities possible. With this in mind, Navico Group has a strong commitment to sustainability and conservation, building on the legacy actions of Navico, RELiON, and ASG, backed up by the strong support of Brunswick. Our sustainability approach will center around four key priorities – Energy Transition, Conservation, Sustainable Products, and Community Engagement.
Navico Group is driven by the singular ambition to not just lead the marine industry, but to transform it. Through this relentless pursuit, we will continue to establish ourselves as the most indispensable partner for our customers.
