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2023 IBEX Innovation Award Interview with Scanstrut

Scanstrut ATMOS 12V Integrated Airstation

In the realm of marine innovation, Scanstrut’s latest product, the ATMOS 12V Integrated Airstation, is making waves by addressing a common woe faced by boaters and water enthusiasts. The product managed to achieve almost legendary status at IBEX and METSTRADE, picking up both the Innovation Award and DAME Award. Grant Fox, Head of Marketing, and George Bowles, Head of Design, shed light on the genesis, features, and future of this ground-breaking invention in an exclusive interview.

Scanstrut ATMOS 12V Integrated Airstation

What problem was the ATMOS designed to solve?

Boating enthusiasts often find themselves grappling with the tedious task of inflating and deflating various water toys. Whether it’s paddleboards, towables, fenders, tenders, or even the boat itself, the inconvenience of relying on battery-powered or plug-in pumps, susceptible to the harsh marine environment, is a universal woe. ATMOS, as Grant Fox explains, was meticulously designed to eliminate these headaches. Unlike conventional pumps, ATMOS is permanently integrated into the vessel, sparing boaters the hassle of remembering to pack or charge an external pump. Its waterproof design and marine-grade materials ensure durability in the challenging marine environment. Furthermore, the ATMOS air pump aims to transform the boating experience from a laborious task to a leisurely affair. George Bowles emphasizes the ease of use, marine readiness, affordability, and sleek design that set ATMOS apart.

Who is the target market for ATMOS?

Identifying the target market for ATMOS proves to be a straightforward task. With built-in air pumps becoming a standard feature on most boats, Scanstrut sees a broad audience for ATMOS. Grant Fox envisions its application on a spectrum ranging from 3-meter RIBs to 50-meter yachts and everything in between. The product’s ignition protection and compact size make it a versatile solution for a diverse array of watercraft.

Who is currently using ATMOS? What feedback have you received?

Early adopters of ATMOS, such as Tige Ski Boats and Godfrey Pontoon Boats/Hurricane Deck Boats, have shared glowing feedback. Clint Howell from Tige Ski Boats praises ATMOS for its powerful performance despite its compact size, labeling it a “big punch in a small package.” Wally Ross, Director of Product & Marketing at Godfrey Marine, attests to the system’s ease of use, robustness, and ability to enhance the overall boating experience.

Why will a customer opt for the ATMOS over a conventional 12-volt air pump?

When posed with the question of why customers would choose ATMOS over conventional 12-volt air pumps, Grant Fox highlights several key factors. Ease of use, marine readiness, built-in functionality, competitive pricing, and a sleek design collectively position ATMOS as the superior choice for boaters seeking a hassle-free and reliable solution.

What obstacles arose during the R&D process?

The R&D process for ATMOS was not without its challenges. George Bowles emphasizes the complexity of developing a pump suitable for permanent installation into a vessel. Balancing mechanical and electrical design to withstand environmental factors while ensuring a long lifespan required meticulous attention to detail.

What impact do you see ATMOS having on the boating industry?

Scanstrut anticipates ATMOS making a substantial impact on the boating industry. By streamlining the inflation and deflation process, ATMOS promises to make boating more accessible and enjoyable. Grant Fox envisions boaters spending less time wrestling with inflatables and more time on the water, ultimately contributing to a happier and more satisfying boating experience.

What plans are in place for the future of ATMOS?

As for the future, Scanstrut remains tight-lipped about specific plans but hints at multiple product launches in the ATMOS range. The goal is to become the go-to brand for air-related products, akin to their success with waterproof wireless phone chargers. Scanstrut’s innovative approach and commitment to enhancing the boating experience suggest exciting developments on the horizon for ATMOS and beyond.

The IBEX Innovation Awards showcase outstanding marine product development to the recreational boating industry and beyond. The program, managed by the National Marine Manufacturers Association (NMMA) and judged by Boating Writers International (BWI), is one of the marine industry’s most prestigious honors recognizing manufacturers and suppliers who bring new, innovative products to market.

Scanstrut

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Scanstrut is the international market leader in the design and manufacture of mounts for marine electronics. With a range of over 300 items, Scanstrut products enable and enhance the use of commercial, navigation, and personal electronics in the outdoors.

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