Deliver Better Product and Customer Experiences through CSI

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Customer Satisfaction Index (CSI) programs offer a wealth of insight into consumer experiences with brands, dealers, and products. Rollick, Inc., administrator of the NMMA CSI program, will highlight ways manufacturers and dealers can implement satisfaction measurement programs and leverage data designed to build better products and deliver exceptional customer experiences.

Speaker

Jeff Coffman
Sr. Vice President of Enterprise Solutions at AVALA, Inc., a Rollick CompanyJeff oversees strategic marketing and enterprise-level account relationships for Rollick. Jeff has nearly 20 years of experience in the recreation space connecting manufacturers and their dealers with end customers.