Come see us in Miami!

IBEX will be at the Miami International Boat Show this week, come see us! You’ll find Anne Dunbar, Show Director and Kate Holden, Marketing Director, in the NMMA Member Lounge, Thursday & Friday, February 13th and 14th, from 11 am – Noon, 3rd floor pod – overlooking Hall B.  #MiamiBoatShow

We look forward to seeing you in Miami!

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Blue And Purple Are The New Black.

Really? OK. For IBEX 2014 Orange is the new Green.

So our new color isn’t trendy, we did get incredible feedback about it at IBEX 2013 and we feel it evokes sunny Florida. In fact, it’s not just “orange” to us, we have lovingly titled it “Tampa Tangerine.” You’ll see it soon when the IBEX Tampa 2014 website goes live – stay tuned!

And please check out the full list of Forbes’ 10 Takeaways from CES for more insights and trends for 2014:

http://onforb.es/1akxyS1

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Boost Trade Show ROI

As the marine industry’s show schedule slows down a bit for the holidays, we all can take this opportunity to get caught back up. I found this article on trade show ROI and b2b lead generation very timely and I hope it will be helpful to you. I too sit with a pile of business cards that need my attention and this article offered me inspiration. It also offers a great 7 step plan for converting leads to sales.

Read on…

Boosting Trade Show ROI and Maximizing B2B Lead Generation

 

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Social Media Trade Show Techniques

The results of the 2013 IBEX surveys indicate our industry is not the most social media savvy group out there – me included! But I understand the importance of making social media a larger part of IBEX and we will do that in 2014.  Let’s grow IBEX’s social media community together – and use these platforms for important marine industry discussions.

Join  the IBEX community on FacebookLinkedIn, Twitter, YouTube, and Google +.

This great article will get you started planning your social media for IBEX Tampa 2014: http://bit.ly/1h0PVhj

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IBEX Day One – What You Missed.

“If it’s not broken, break it,” said Rick Pitino, Head Basketball Coach, University of Louisville, at this year’s opening IBEX Industry Breakfast. More than 500 marine industry professionals received key insights into motivating and inspiring their daily business operations from Pitino’s words.

Also as part of the Industry Breakfast, businesses heard key stats and trends impacting next year’s sales and beyond.

“Eighty-eight million people went boating last year,” shared Thom Dammrich, President, NMMA. His State of the Industry presentation reviewed the current industry efforts to get more people boating and the steady return of the recreational boating market.

Is your business doing everything it can to to deliver better products and a better boating experience to this market? Join the rest of the marine industry for the continuing discussions at IBEX to gain more insights into building better boats and operating successful businesses.

Registration is open on-site this Tuesday, Wednesday and Thursday. The networking events and educational sessions are just getting started, and you can’t afford to NOT be here with the rest of the marine industry.

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Do More Than Just Show Up

At IBEX we often find ourselves telling our exhibitors and attendees to start planning for our event BEFORE they arrive at the front door. We tell our exhibitors that a pre-show marketing plan will have a noticeable, positive effect on their booth traffic and ROI. It is a fact that our exhibitors who implement planned pre-show marketing have incredible IBEX’s. Makes sense, right? And our attendees pre-show planning should include researching exhibitors, setting up meetings, and scheduling the seminars they want to attend. This morning I came across a great article that talks about just this topic – Do More Than Just Show Up. 

Happy Friday.

 

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Social Media at IBEX

We all know social media is important today, but the challenge is knowing how to use it effectively. And get results.

Josh Chiles of Engaged! is IBEX’s social media guru and will be managing the Social Media Lounge on-site again this year! He’s full of social media insights and offered great tradeshow tips and strategies in his ProBoat Radio’s talk this week. If you missed it, you can download the podcast. Find it at ProBoat Radio or download it at iTunes.

Josh offered great information for speakers and presenters about using social media to build awareness of your presentation. But exhibitors can learn a lot from this podcast as well, like using social media to drive traffic to their booth and building your professional social media community.

Please share your social media successes and horror stories here. And if you have questions, please post them.

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IBEX 2013 & Change

Welcome to IBEX’s new blog and website. As you can see we’ve made some changes. We have a new “look,” which we’ve incorporated into our new website with a more modern design. I hope you like it. Please send us your comments, I’d love to read your feedback.

You could say IBEX 2013 is about change. In addition to our new creative we have redesigned our marketing materials and messaging, so look for these – I think you’ll notice them when they arrive! We are still working on a marketing toolkit for our exhibitors to help them market their presence at IBEX to their customers. We also plan to offer a webinar or two to help you get the most out of IBEX.

Thank you for checking us out and please plan to check back regularly, we’ll be having some great conversations here.

We look forward to seeing you at IBEX 2013 in Louisville, Sept 17 -19.

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