The worst thing an exhibitor can do is just show up. We love it when an IBEX exhibitor asks us to work with them to create a new and exciting on-site marketing opportunity. This year at IBEX Tampa you’ll see very creative marketing and branding. We’ve signed nondisclosure agreements, brainstormed, and several exhibitors are really doing amazing things to get attention, build their brand, and it will pay off. Not everything is doable obviously, but we do our best to say yes.
So, exhibitors, if you haven’t got your head in the game, it’s time to start getting creative. It’s not just about your alloted exhibit space. Exhibitors who do aggressive and clever marketing and pre-show planning rarely have a bad experience at our show. Use the Marketing Tool Kit or check out the Sponsorship & Advertising Opportunities for inspiration.
IBEX will be at the Miami International Boat Show this week, come see us! You’ll find Anne Dunbar, Show Director and Kate Holden, Marketing Director, in the NMMA Member Lounge, Thursday & Friday, February 13th and 14th, from 11 am – Noon, 3rd floor pod – overlooking Hall B. #MiamiBoatShow
We look forward to seeing you in Miami!
Really? OK. For IBEX 2014 Orange is the new Green.
So our new color isn’t trendy, we did get incredible feedback about it at IBEX 2013 and we feel it evokes sunny Florida. In fact, it’s not just “orange” to us, we have lovingly titled it “Tampa Tangerine.” You’ll see it soon when the IBEX Tampa 2014 website goes live – stay tuned!
And please check out the full list of Forbes’ 10 Takeaways from CES for more insights and trends for 2014:
As the marine industry’s show schedule slows down a bit for the holidays, we all can take this opportunity to get caught back up. I found this article on trade show ROI and b2b lead generation very timely and I hope it will be helpful to you. I too sit with a pile of business cards that need my attention and this article offered me inspiration. It also offers a great 7 step plan for converting leads to sales.
Boosting Trade Show ROI and Maximizing B2B Lead Generation
The results of the 2013 IBEX surveys indicate our industry is not the most social media savvy group out there – me included! But I understand the importance of making social media a larger part of IBEX and we will do that in 2014. Let’s grow IBEX’s social media community together – and use these platforms for important marine industry discussions.
Join the IBEX community on Facebook, LinkedIn, Twitter, YouTube, and Google +.
This great article will get you started planning your social media for IBEX Tampa 2014: http://bit.ly/1h0PVhj
“If it’s not broken, break it,” said Rick Pitino, Head Basketball Coach, University of Louisville, at this year’s opening IBEX Industry Breakfast. More than 500 marine industry professionals received key insights into motivating and inspiring their daily business operations from Pitino’s words.
Also as part of the Industry Breakfast, businesses heard key stats and trends impacting next year’s sales and beyond.
“Eighty-eight million people went boating last year,” shared Thom Dammrich, President, NMMA. His State of the Industry presentation reviewed the current industry efforts to get more people boating and the steady return of the recreational boating market.
Is your business doing everything it can to to deliver better products and a better boating experience to this market? Join the rest of the marine industry for the continuing discussions at IBEX to gain more insights into building better boats and operating successful businesses.
Registration is open on-site this Tuesday, Wednesday and Thursday. The networking events and educational sessions are just getting started, and you can’t afford to NOT be here with the rest of the marine industry.
At IBEX we often find ourselves telling our exhibitors and attendees to start planning for our event BEFORE they arrive at the front door. We tell our exhibitors that a pre-show marketing plan will have a noticeable, positive effect on their booth traffic and ROI. It is a fact that our exhibitors who implement planned pre-show marketing have incredible IBEX’s. Makes sense, right? And our attendees pre-show planning should include researching exhibitors, setting up meetings, and scheduling the seminars they want to attend. This morning I came across a great article that talks about just this topic – Do More Than Just Show Up.
We all know social media is important today, but the challenge is knowing how to use it effectively. And get results.
Josh Chiles of Engaged! is IBEX’s social media guru and will be managing the Social Media Lounge on-site again this year! He’s full of social media insights and offered great tradeshow tips and strategies in his ProBoat Radio’s talk this week. If you missed it, you can download the podcast. Find it at ProBoat Radio or download it at iTunes.
Josh offered great information for speakers and presenters about using social media to build awareness of your presentation. But exhibitors can learn a lot from this podcast as well, like using social media to drive traffic to their booth and building your professional social media community.
Please share your social media successes and horror stories here. And if you have questions, please post them.
Welcome to IBEX’s new blog and website. As you can see we’ve made some changes. We have a new “look,” which we’ve incorporated into our new website with a more modern design. I hope you like it. Please send us your comments, I’d love to read your feedback.
You could say IBEX 2013 is about change. In addition to our new creative we have redesigned our marketing materials and messaging, so look for these – I think you’ll notice them when they arrive! We are still working on a marketing toolkit for our exhibitors to help them market their presence at IBEX to their customers. We also plan to offer a webinar or two to help you get the most out of IBEX.
Thank you for checking us out and please plan to check back regularly, we’ll be having some great conversations here.
We look forward to seeing you at IBEX 2013 in Louisville, Sept 17 -19.